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Livestream 2022
2022
That was the Content Con 2022!
- When
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17 November 2022, entry from 8.30 am,
Programm starts at 10 am. - Where
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Hybrid Event:
Halle 45, Mainz. Be there live and get one of only 700, 800, 900 ticketsOr be there digitally, free of charge and without registration here in the livestream on the site.
For the fourth time, it’s all about new content, new channels and new technologies. Eight hours of programme and three tracks. More than 40 national and international speakers will talk about the content hot topics, trends and discourses of today. Networking, masterclass deeptalks and pure inspiration enable the understanding of complex topics towards media competence 3.0.
THE NEW. THE NOW. THE NEXT.
What about the freedom of the media in Europe? What does the future of journalism look like? Virtual avatars in the on and machine learning behind them? Where is the wild ride in the Web3, Metaverse and NFT hypetrain heading? Look forward to exciting deep dives on topics such as: AR Storytelling, Content Authenticity, Camera2Cloud and learn how creators organise their day.
Speakers
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Sven Doelle
@Adobe, Principal Manager | LinkedIn -
Devo Harris
@Adventr, Founder | LinkedIn -
Dr. Annette Doms
@xcircle, Co-Founder xcircle, Web3 expert | LinkedIn -
Andreas Meißner
@Studio71, Senior Vice President Creator & Business Development | LinkedIn -
Julia Schneider
@Studio71, Team Lead Virtuelle Influencer | LinkedIn -
Ronny Krieger
@Patreon, General Manager Europe | LinkedIn -
Dr. Norbert Himmler
@ZDF, Intendant | Web -
Bettina Schausten
@ZDF, Chefredakteurin | Web -
Bastian Obermayer
@Paper trail media, Founder & Director | LinkedIn -
Luca Gonnelli & Ilenia Notarangelo
@Algo, Founders | LinkedIn -
Malu Dreyer
@Staatskanzlei, Ministerpräsidentin des Landes Rheinland-Pfalz | Staatskanzlei -
Heike Raab
@Staatskanzlei, Bevollmächtigte des Landes Rheinland-Pfalz beim Bund und für Europa und Medien, Staatssekretärin | LinkedIn -
Mousse T.
@Mousse T., Produzent & Unternehmer | Web -
Sonja Schwetje
Chefredakteurin „ntv, Wirtschaft & Wissen” sowie Netzwerke bei RTL NEWS | LinkedIn -
Carsten Knop
@Frankfurter Allgemeine Zeitung, Herausgeber | LinkedIn -
Věra Jourová
@European Commission, Vice-President for Values and Transparency | Web -
Dr. Marc Jan Eumann
@Medienanstalt RLP, Direktor und Vorsitzender der Kommission für Jugendmedienschutz | Web -
Eva Schulz
@Host ConCon22, Journalistin und Moderatorin | LinkedIn -
Prof. Dr. Kai Gniffke
@SWR, Intendant | Web -
Najima El Moussaoui
Host & Journalistin | LinkedIn -
Holger Schellkopf
@t3n, Chefredakteur | LinkedIn -
Sophie Burkhardt
@ARD, Channel Managerin der ARD Mediathek und stellvertretende ARD-Programmdirektorin | Web -
Michaela Kolster
@PHOENIX, Programmgeschäftsführerin phoenix (ZDF) | Web -
Philipp Schild
@Funk, Programmgeschäftsführer | LinkedIn -
Christian Hanke
@Edenspiekermann, Managing Director & Partner | LinkedIn -
Dominik Valtin
@Twitch, Director Partnerships Central Europe & CIS | LinkedIn -
Dr. Tina Dingel
@Steady, CEO | LinkedIn -
Julia Rommel
@twelve x twelve, Director of Communications | LinkedIn -
Stefan Spiegel
@Funk, Head of Content | LinkedIn -
Dennis Fleischer
@LinkedIn, Product & Strategic Partnerships | LinkedIn -
David Henry
@Funk, Formatentwickler & Redakteur | LinkedIn -
Stefanie Valdés-Scott
@Adobe, Leiterin Politik & Regierungsbeziehungen EMEA | LinkedIn -
Katrin Gillett
@Adobe, Senior Solutions Consultant für Digital Media | LinkedIn -
Sarah Kübler
@HitchOn & AlwaysOn, Gründerin & Geschäftsführerin | LinkedIn -
Michael Ginzburg
@ Adobe, Customer Success Manager Digital Media | LinkedIn -
Vincent Schwenk
@Vincent Schwenk, 3D Artist | Web -
Kathrin Franssen
@TikTok, Head of Agency Partnerships DACH&NL | LinkedIn -
Denise Mancinone
@Snap, Head of Marketing DACH | LinkedIn -
Wolf Osthaus
@Netflix, Director Public Policy DACH | LinkedIn -
Dina Bécane-Gonçalves, Loring Harkness, Emmanuel Dean, Nhân Vũ
@Brainbot | Web -
Stefan Wenz
@Unreal, Business Development Manager EMEA | LinkedIn -
Bastian Thun
@Ubisoft, Communications Manager | LinkedIn -
Arkaei
@Arkaei, Creative Technologist Live -
Frank Ditz
@Meta, Head of Entertainment & Media DACH | LinkedIn -
Niklas Luginsland
@NikLugi, Content Creator | TikTok -
Jo Schück
@13 Fragen, Host | LinkedIn -
Andreas Briese
@YouTube, Country Director YouTube Germany, Regional Director YouTube Central Europe | LinkedIn -
Dominik Hirz
@dominik.artefex, Content Creator | Instagram -
Sven Wiesner
@Neon Gold, Geschäftsführer | LinkedIn

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08:30 – 10:00
ADMISSION & ACCREDITATION
Enjoy the morning and early bird networking with best coffee, morning beats and live visuals made by @Arkaei, live creative technologist from Warsaw powerd by Ventuz.
@Arkaei transforms music into spaces and spaces into music.
Look forward to a unique show. -
10:00 – 10:20
KICK-OFF: THE NEW. THE NOW. THE NEXT.
Eva Schulz opens this year’s Content Convention #CONCON22. We sit back and open our minds with the Visiontalk: The New. The Now. The Next.
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10:20 – 12:00
#THE NEW
In the “New” track, LinkedIn, Adobe, Meta, TikTok, Netflix and many more will give insights. will provide insights into the hot topics of the year. Together with representatives of the still young Web3 and NFT community, we will be looking for topics with substance for the content industry?
10:20 – 11:00
PANEL: SCHÖNE NEUE METAWELT
Does the metaverse exist and if so, how many? How will the platforms of tomorrow be: decentralised, interoperable, immersive? What IPs and new business models will emerge through NFT’s & Co?
Host: Christian Hanke, Managing Director @edenspiekermann
Experts:
Mousse T. @Mousse T.
Dr. Annette Doms, Web3 expert & Co-Founder @xcircle
Frank Ditz, Head of Entertainment & Media DACH @meta
Niklas Luginsland, Content Creator @NikLugi11:00 – 11:10
FUTURE OF CREATIVITY
Sven Doelle @ADOBE
Sven Doelle, Principal Technology Evangelist at Adobe, takes us on a creative journey and shows us the latest technology sneaks from Adobe Labs.
He also ventures a look into the future: How will we collaborate online and hybrid? Where can artificial intelligence help creatives? What will modern content production look like tomorrow? And will it be possible to verify the authenticity of content?11:10 – 12:00
BULLET TALK: TELL ME!
Funk, LinkedIn, Netflix, TikTok and Twitch will pitch their offers and services to you, the content creators. Be curious and decide which horse to back strategically!
Host: Holger Schellkopf, Chefredakteur @t3n
Experts:
Dennis Fleischer, @LinkedIn
Kathrin Franssen, @tiktok
Wolf Osthaus, @netflix
Philipp Schild, @funk
Dominik Valtin, @twitch -
12:00 – 13:00
13 QUESTIONS
PART 1 from 12:00 p.m.
Live debate: Do we need more diversity of opinion in the German media landscape?PART2 from 12:30 p.m.
Community debate: We open the back channel. Ask your questions, place your opinion on the topic and discuss with Jo & Co.12:00 – 12:30
13 QUESTIONS: DIVERSITY OF OPINION IN THE GERMAN MEDIA
Brauchen wir mehr Meinungsvielfalt in den deutschen Medien?
Do we need more diversity of opinion in the German media?
Pandemics, climate crises, war – the bigger and more complex the crises, the greater the challenge for journalists to do their job well. At the same time, where lies and propaganda are rampant, solid, reasonably balanced, reliable information for the general public becomes even more important for democracies. It only takes a look at Russia, China or Iran to remind us of this. But what about the German media? Do they represent enough perspectives and opinions? Are they independent enough of politics? With the crises, criticism finally grew louder: too little diversity of opinion, too moralizing, too much excitement culture. Is it all nonsense, or is there something to it? We discuss at 13 QUESTIONS: Do we need more diversity of opinion in the German media?Host: Jo Schück
12:30 – 13:00
EVA, JO & CO. – COMMUNITY TALK / AMA
Hosts: Eva Schulz & Jo Schück
Now it’s your turn.
Ask your questions and discuss with Eva, Jo & Community! -
13:00 – 15:00
#THE NOW
In the “Now” track, we welcome high-profile representatives from all media sectors and discuss what counts: free, pluralistic and critical media that secure the future of journalism.
13:05 – 13:15
WHY WE ARE BUILDING A HOUSE FOR THE FUTURE OF JOURNALISM
@Publix, Maria Exner
Independently researched information, well-founded assessments and controversial discourse are elementary for a democratic public. At the same time, journalism, debate and information culture are in crisis due to digitalization. PUBLIX is a concrete place in Berlin Neukölln where the future of journalism and the public sphere can be thought about, negotiated, tested and communicated to citizens. The house wants to actively contribute to the preservation of a diverse media landscape in Germany and Europe. The challenges facing our societies are immense. Against this background, investing in a public sphere in which people can find orientation instead of being manipulated is becoming essential for a democratic future.
13:15 – 13:30
EUROPEAN PERSPECTIVE ON THE FUTURE OF MEDIA
Věra Jourová, Vice-President for Values and Transparency
13:30 – 14:15
PANEL: FREEDOM OF THE MEDIA IN EUROPE
Host: Michael Kolster, @phoenix
Experts:
Malu Dreyer, Ministerpräsidentin @Rheinland-Pfalz
Prof. Dr. Kai Gniffke, Indentant @SWR
Dr. Norbert Himmler, Intendant @ZDF
Carsten Knop, Herausgeber @FAZ14:15 – 14:25
THINK BIGGER – WHAT PLACE DOES PUBLIC RIGHTS HAVE IN THE DIGITAL?
Sophie Burkhardt, Channel Manager ARD Mediathek and Deputy ARD Program Director @ARD
14:25 – 15:00
PANEL: WHAT‘S NEXT – THE FUTURE OF JOURNALISM
Moderation: Najima El Moussaoui
Expert:Innen:
Bastian Obermayer, Founder & Director @Papertrail Media
Heike Raab, Staatssekretärin @Staatskanzlei Rheinland-Pfalz
Bettina Schausten, ZDF Chefredakteurin @ZDF
Sonja Schwetje, Chefredakteurin RTL NEWS @RTL & NTV -
15:00 – 16:00
CREATIVE MAINZ
Finest contents and technologies – made in MZ ❤️
15:00 – 15:15
FUTURE OF CONTENT, COMMUNITY & ENGAGEMENT IN WEB3 (DE/EN)
Loring Harkness, Head of Commercial
Dina Bécane-Gonçalves, Growth Marketing Lead
Emmanuel Dean, Community and SocMed Manager
Nhân Vũ, Intrapreneur & Venture Builder
@Brainbot
Web3.
Kontrovers & heiß diskutiert.Wir, Nhan, Dina, Emmanuel und Loring von der brainbot technologies AG,
nehmen euch auf eine Reise mit – in unserer web3 Welt. Eine Welt, die wir seit 2014 mit formen.
In Vogelperspektive zeigen wir euch, wie Unternehmen in verschiedenen Branchen web3 Technologien nutzen, um Mitglieder in Communities anzuregen, um dem Konsum von Content neu zu definieren.
Wir zoomen von der Vogelperspektive in eine ergreifende persönliche Geschichte. Eine Geschichte, die aufzeigt, wie mit Hilfe von web3, Communities in einem restriktivem Land etwas mehr Sicherheit & Freiheit erreichen.
Wer denkt, dass web3 aus bunten NFT Bildern und virtuellen Welten (aka Metaverse) wird nach dieser Reise, mehr Fragen als Antworten haben.
Web3 ist im stetigen Wandel.
Im technolgischem, gesellschaftlichen und wirtschaftlichen Wandel.Wir freuen uns darauf euch einen kleinen Blick in die Zukunft von web3 zu geben.
Der Vortrag wird überwiegend auf Englisch sein.
15:15 – 15:30
13 WILDE JAHRE INFLUENCER MARKETING
Sarah Kübler, Gründerin & Geschäftsführerin
Moritz Meyer, Director Broadcasts
@HitchOnWas haben wir erlebt, was haben wir gelernt?
Sarah Kübler und Moritz Meyer reagieren auf die Meilensteine des Influencer Marketings. Sie haben die Anfänge der Online-Creator-Welt mitgestaltet und haben in unterschiedlichen Rollen dazu beigetragen, die Branche zu professionalisieren. Heute hat Influencer Marketing einen festen Platz bei Sendern und Marken.
Auf diesem Weg gab es viele Herausforderungen, beispielsweise die richtige Kennzeichnung von Werbung auf Social Media. Aber es gab auch phänomenale virale Momente, die zeigen, welche Power die Inhalte der Creator entfalten können. Diese Momente lassen Sarah und Moritz Revue passieren. Dabei haben sie stets den Blick ins Jetzt und auf die Zukunft gerichtet (#TheNow #TheNext). Was haben alle Parteien aus viralen Phänomenen gelernt – ob Glanznummer oder Skandal? Und wo geht die Reise hin?Sarah Kübler gründete die heutige Full-Service-Agentur für Social Media Content, HitchOn, 2015 – damals als Tech-Startup fürs Influencer-Matching. Noch heute stellt das Influencer Marketing einen Kernbereich des Unternehmens dar und Kübler zählt zu den führenden Expert:innen auf dem Gebiet.
Moritz Meyer, heute Director Broadcast bei HitchOn, war von 2013 bis 2015 Pressesprecher bei Mediakraft, dem damals führenden YouTube-Netzwerk Deutschlands. Später war er u.a. Journalist und Blogger mit Schwerpunkt auf Online-Marketing- und Social-Media-Themen, bis HitchOn ihn 2020 für sich gewinnen konnte.15:30 – 15:45
MAINZFRAME: WORK. LIFE. CODE.
Katja Knietzsch, Lead Programmer
Bastian Thun, Communications Manager
@UbisoftWie bringt man das Leben als Spieleentwickler und Eltern unter einen Hut? In dieser Episode von Mainzframe teilt Programmiererin Katja ihre Gedanken zu Medienerziehung, die Bedeutung von Work Life Balance und wie man Kinder nicht nur an Spiele, sondern schon früh an Spieleentwicklung heranführt.
Mainzframe ist ein Gamedevelopment Podcast in dem Ubisoft Mainz, einer der ältesten deutschen Spieleentwickler, einen Blick hinter die Kulissen des Entwicklungsstudios bietet. -
16:00 – 18:00
#THE NEXT
In the “Next Track” we devote ourselves to concrete offers: Ready to use! Look forward to insights on virtual production and digital avatars, live engines, automated and interactive videos and AI services. We will also talk about ownership and fair remuneration in a rapidly changing industry.
16:00 – 16:10
“AGE ESTIMATION”: HOW KI PROTECTS CHILDREN FROM PORN
Dr. Marc Jan Eumann, Direktor @Medienanstalt RLP und Vorsitzender der Kommission für Jugendmedienschutz (KJM)
Our mission is to protect children and young people from pornography, violence and gambling online. Providers face the technical challenge of only granting access to adults. Age estimation is a helpful technology: AI estimates the age of a person based on biometric data – anonymously, without ID or name. The Commission for the Protection of Minors in the Media (KJM) recently gave this possibility a positive assessment. The keynote will deal with the functionality and opportunities from the perspective of providers and users.
16:10 – 17:00
PANEL: CREATIVE INDEPENDENCE – OWNERSHIP UND FAIRE VERGÜTUNG
The final panel of CC22 deals with the crucial challenge of all creatives:
As creative individuals, it is a well known struggle to find the balance between pursuing your passion and being realistic about what it takes to pay the bills.During the panel discussion we will discuss what it takes to dedicate your life to your art form and make it as independent artists.
Host: Ronny Krieger, Geschäftsführer @Patreon Europe
Experts:
Dr. Tina Dingel, CEO @Steady
Julia Rommel, Director of Communications @ twelve x twelve
Vincent Schwenk, 3D Artist @Vincent Schwenk17:00 – 17:10
THE DAWN OF SMART MEDIA
@Adventr, Devo Harris, Founder
Adventr CEO and Grammy winner Devo Harris shares the trajectory of modern streaming media and where it’s heading, including showing never before seen groundbreaking technologies that blend premium content, interactivity and connectivity to the everyday software stack. This presentation will challenge everything you know about modern media and give you a glimpse into the future of streaming – which you can start creating today.
17:10 – 17:20
VIRTUAL AVATARS BECOME VIRTUAL STARS
@Studio71, Julia Schneider, Team Lead Virtuelle Influencer & Andreas Meißner, Senior Vice President Creator & Business Development
The creation of relevant content, its distribution and monetisation opportunities are central aspects for every media company across all platforms. In this context, virtual influencers are becoming a relevant factor in the creator economy worldwide. This is because they offer innovative content with identification potential through unique storytelling, guided by topics that pick up on the zeitgeist of a digital generation.
17:20 – 17:30
DATA MAKES THE VIDEO STARS (EN)
@Algo, Luca Notarangelo, Founder & Director & Ilenia Notarangelo, Founder & Head of Design
From finance to sports and politics — even pandemics, we’re surrounded by constantly evolving phenomena and their ever changing data. But rarely companies & newsrooms tap into the power of real-time data when communicating online (& offline). Algo takes you behind the scenes of the future of video content creation (spoilers: there’s plenty of data, automation & AI involved)
17:30 – 17:40
THE NEXT STORYTELLER
Denise Mancinone, Head of Marketing @Snap DACH
Find out how augmented reality is changing content for good.
Many still think of AR as funny dog ears or selfies that you share with your friends, but AR can do much more. AR can present complex topics simply and visually and thus be an enormous enrichment in the content area: storytelling to experience. Denise Mancinone, Head of Marketing DACH at Snap Inc., shows you how AR can play a role in the content area and that it doesn’t have to be as complex as assumed.
17:40 – 17:50
DIGITAL PERPETUATION
Bastian Thun, Communications Manager @Ubisoft
The ongoing digitalisation of the market environment not only influences marketing and distribution, it also leads to an evolution of the medium “digital game”. A physical data carrier becomes digitally distributed goods and a digital platform in its own right, and players become an engaged part of a community. The keynote from Ubisoft Mainz will give an insight into this transformation from a physical to a digital game medium, into content strategy and first-hand experience around Anno 1800, which was developed in Mainz and has been a content perennial for four years now without sacrificing quality and accessibility.
17:50 – 18:00
CLOSING KEYNOTE: ALL PATHS LEAD TO REAL-TIME
Stefan Wenz @Unreal
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18:00 – 18:15
EUROPAPREMIERE “LAB RAT”
Catch the European premiere of LAB RAT, a groundbreaking short film that lets the entire audience be part of the movie as you collectively control what happens on the screen in this heart pounding thriller.
Directed by Austin Smith and exec produced by music vanguard Devo Harris, Lab Rat – shown for the first time on European soil – is a genre-creating experience combining modern storytelling with community-based gaming. Bring your smartphone and be ready to control the experience along with other viewers! -
18:15 – 23:59
PARTY & NETWORKING
Visual Programming x DJing x VJing powerd by Ventuz.
@Arkaei, live creative technologist from Warsaw.
@Arkaei transforms music into spaces and spaces into music.Look forward to a unique show.
Pricing










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„A true melting pot of innovative technologies and media. Thank you for this inspiring day […]“
Sven Wiesner via LinkedIn -
„WOW! Yesterday’s Content Convention with full content future power […]“
Anika Giese via LinkedIn